The world of social media is in constant motion, with new trends and applications appearing all the time. It is sometimes difficult to keep track of everything. But the three most important trends for 2023 will have a lasting impact on consumer behaviour and will accompany us in the long term.
Trend 1: Micro-Influencer-Marketing!
Micro-influencers are social media personalities with a manageable number of 1,000 to 10,000 followers. Compared to large influencers with millions of followers, they often appear closer and more personal. They also have a higher engagement rate, which means that their followers are more active and interactive with their content. For these reasons, micro-influencers are proving to be an extremely effective marketing strategy for many businesses.
Advantages of working with micro-influencers:
In contrast to large influencers, who mainly benefit from their large reach, micro-influencers, as mentioned above, offer a higher engagement rate. The average engagement rate is almost twice as high for micro-influencers. The smaller the number of followers, the higher the engagement rate as a rule. Other advantages are the high credibility, as their community is often closer to them, the greater proximity to the target group and the ability to deliver authentic content. Cooperations with micro-influencers often act like a friendly recommendation, similar to the well-known "word-of-mouth" effect.
Trend 2: User-generated content is more important then ever!
More and more often, companies are taking advantage of the opportunity to benefit from user-generated content (UGC). UGC contributes significantly to a lively exchange with customers and followers. Users create the content themselves and make it available to companies, often for a fee. This strategy is extremely effective in online marketing. Thanks to advancing technology, users can now co-create content quickly, easily and creatively. UGC not only promotes direct dialogue, but is also a decisive factor for strong customer loyalty. The trend of UGC will continue to gain importance in 2023, especially on TikTok, where numerous "UGC content creators" already specialise in creating content for businesses.
Trend 3: Video Content!
A revolutionary change in the consumer behaviour of social media users is emerging. Today, messages in videos need to be short, precise and easy to understand, and this is where short and captivating videos come into play. Moving images have the ability to grab attention better than static posts and thus stand out more clearly in the constant flow of information. Formats such as stop-motion videos, quick videos with lots of cuts and transitions or macro shots of products are particularly in demand. These short videos are conquering social media and shaping the trend for 2023.
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