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…and why "promoting a post" is usually a waste of money Many people simply click "Promote Post" on Instagram or Facebook and hope for increased reach. But that's not really how meta ads work. If you want leads, visibility, or sales , you need a clear strategy. Here's how meta ads really work and what you should keep in mind. What are meta ads anyway? Meta Ads are paid advertisements on Facebook, Instagram & Co. With them you can: Build more visibility Gain qualified leads Increase conversions (e.g. bookings, sales, donations) But: Only if goal, target group & content fit together. The 3 most important elements of every meta campaign 1. Goal First, choose what you want to achieve: Reach, leads, website clicks or salesMeta shows your ad only to the people who match your goal. 2. Target group Meta knows its users well. You can display your ad based on: Interests & Behavior Location, age, language Similar target groups (lookalikes) If you target imprecisely, you waste your budget. 3. The ad itself Creative decides: Will someone click – or scroll past? Your image, video, or text must stand out, arouse interest, and clearly state what to do. Why “promote post” is not enough The Boost button is like handing out flyers in the dark: It is made quickly but you have ❌ hardly any control ❌ little control ❌ no real goals (like leads or conversions) If you want to advertise seriously, use the Meta Ads Manager with strategy, tests and reporting. ✅ Conclusion: Meta Ads need more than budget Real results are only available with: Clear goal Suitable target group Good design & content Ongoing optimization Do you want your ads to produce results? I support companies, NGOs and associations in achieving targeted leads, visibility and conversions with meta ads, from concept to the finished ad.

In today's digital era, social media plays an immensely important role in business. Platforms such as Facebook, Twitter, Instagram and LinkedIn have become powerful tools to help businesses expand their reach, attract customers and establish themselves as a relevant brand. In this blog post, we will take an in-depth look at the importance of social media for businesses and why it is essential to actively use these platforms. Increased reach and visibility: Social media offers businesses a unique opportunity to expand their reach and communicate with a broad audience. With billions of users worldwide, businesses can effectively and affordably promote their content, products and services. Through targeted advertising campaigns and sharing of relevant content, companies can increase their visibility and attract potential customers. Direct communication with customers: One of the greatest strengths of social media is the ability to communicate directly with customers. Through platforms such as Facebook and Twitter, companies can interact with their customers in real time, answer questions, solicit feedback and solve problems. This direct and personal interaction builds trust and customer loyalty, which ultimately leads to a positive reputation and better customer service. Market research and customer analysis: Social media offer companies a wealth of data and information about their target group. By analysing user behaviour, comments and likes, companies can gain valuable insights into the preferences, needs and desires of their customers. This data can be used for targeted marketing campaigns and product development to strengthen customer loyalty and improve the customer experience. Branding and image building: An active presence on social media allows companies to effectively shape their branding and image. By regularly posting high-quality content that reflects the company's values and vision, companies can shape their image and build an emotional connection with their customers. Furthermore, social media offers companies the opportunity to demonstrate their expertise in certain industries or fields and to be perceived as a trustworthy source. Competitive advantage: In an increasingly digitalised world, an active presence on social media is an important competitive advantage. Companies that use social media platforms effectively have the opportunity to stand out from the competition, attract new customers and grow their business. A strong social media strategy can help companies stay visible in the market while taking the pulse of the target group. Conclusion: The importance of social media for companies today is undisputed. Through the expansion of reach, direct communication with customers, market research opportunities, branding and competitive advantage, social media offers companies a diverse set of tools to be successful. Companies that use these platforms strategically and purposefully can strengthen their presence, expand their customer base and ultimately build a successful future.

The world of social media is in constant motion, with new trends and applications appearing all the time. It is sometimes difficult to keep track of everything. But the three most important trends for 2023 will have a lasting impact on consumer behaviour and will accompany us in the long term. Trend 1: Micro-Influencer-Marketing! Micro-influencers are social media personalities with a manageable number of 1,000 to 10,000 followers. Compared to large influencers with millions of followers, they often appear closer and more personal. They also have a higher engagement rate, which means that their followers are more active and interactive with their content. For these reasons, micro-influencers are proving to be an extremely effective marketing strategy for many businesses. Advantages of working with micro-influencers: In contrast to large influencers, who mainly benefit from their large reach, micro-influencers, as mentioned above, offer a higher engagement rate. The average engagement rate is almost twice as high for micro-influencers. The smaller the number of followers, the higher the engagement rate as a rule. Other advantages are the high credibility, as their community is often closer to them, the greater proximity to the target group and the ability to deliver authentic content. Cooperations with micro-influencers often act like a friendly recommendation, similar to the well-known "word-of-mouth" effect. Trend 2: User-generated content is more important then ever! More and more often, companies are taking advantage of the opportunity to benefit from user-generated content (UGC). UGC contributes significantly to a lively exchange with customers and followers. Users create the content themselves and make it available to companies, often for a fee. This strategy is extremely effective in online marketing. Thanks to advancing technology, users can now co-create content quickly, easily and creatively. UGC not only promotes direct dialogue, but is also a decisive factor for strong customer loyalty. The trend of UGC will continue to gain importance in 2023, especially on TikTok, where numerous "UGC content creators" already specialise in creating content for businesses. Trend 3: Video Content! A revolutionary change in the consumer behaviour of social media users is emerging. Today, messages in videos need to be short, precise and easy to understand, and this is where short and captivating videos come into play. Moving images have the ability to grab attention better than static posts and thus stand out more clearly in the constant flow of information. Formats such as stop-motion videos, quick videos with lots of cuts and transitions or macro shots of products are particularly in demand. These short videos are conquering social media and shaping the trend for 2023.